Google turns Page to catch up with rivals
GOOGLE made the biggest management shake-up on 20jan since it went public, handing the reins of the company to one of its co-founders in an effort to get back to its start-up roots. As it has grown into the dominant company in Silicon Valley, Google has lost some of its entrepreneurial culture and become a slower-moving bureaucracy, analysts and insiders say, in contrast to Facebook, Twitter and other younger, nimbler competitors.
To counter this, the company announced that Larry Page, its 38-year-old co-founder, would take over as chief executive from Eric E Schmidt, a technology industry veteran who was brought in a decade ago to provide adult supervision, as Silicon Valley calls it. Schmidt, 55, will remain executive chairman. “One of the primary goals I have is to get Google to be a big company that has the nimbleness and soul and passion and speed of a start-up,” Page said in a telephone interview Thursday. He will start his new role in April.
The shake-up comes at a time of major upheaval in Silicon Valley. While Google remains immensely powerful and successful—as demonstrated by the stellar quarterly financial results it reported Thursday—the company faces challenges on several fronts.
The sudden rise of Facebook has exposed Google’s failures in areas like social networking and threatens its vast share of the online advertising market. Meanwhile, while Google has had success in new areas like mobile and display advertising, it has struggled to branch out into other businesses like television
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